Riana Jamison

Riana Jamison

I have been in the travel industry  for 32 years. I find it hard to believe that it has been that long, but time flies when you’re having fun—and I can agree that this is a fun industry to be in! Challenging, and frustrating at times yes, but when a client calls to tell me about the life changing trip that they have just come back from there is no greater reward! A day’s work doesn’t get much better than that, and it’s for those moments that I invest my heart and soul into planning any itinerary, and it’s why I’ve stayed in the industry. We really do get the opportunity to plan and fulfill dreams, and Africa is the ultimate place to dream about.


 I have been at FROSCH for 25 years, and during that time Africa has been my primary focus. In fact, Africa has been my focus for my whole life. I was born and grew up in South Africa, and although I have been in the US for many years, South Africa is and will always be my homeland; it’s part of me and I am part of it. I know that this is going to sound biased, but I’ve checked around and others agree, South Africa is one of the most beautiful and diverse countries in the world. I’ve heard people say that Africa gets in your blood once you’ve been there; for me Africa is my blood, and it’s my soul.


 As well as traveling extensively through South Africa, I have also traveled to Namibia, Botswana, Zimbabwe, Swaziland, and Mozambique. I’ve been to many other destinations, but Africa will never be far from my mind or my travel plans.


Someone recently asked me to recount a few memorable experiences during my travels to Africa—but what is NOT memorable about a trip to Africa? On a rough day in the office, I only have to close my eyes and I can transport myself to the outdoor fire pit at camp. The evening has closed in, and the night sounds have kicked into high gear. Just when I thought it was time to head to my tent I felt the vibration deep in my bones long before my ears recognized the sound. The moment you hear a lion roar is one that you will remember forever, it’s a sound more primal and raw than almost any other sound. It is a sound that moves me to tears every time.


 What are we waiting for? We need to get you to Africa!